Archive for May, 2014

Video Ads

Video ads are taking the Internet world by storm.

Viewers can’t seem to get enough of it with literally billions being watched each month!

Here is my first attempt at creating a short video using VideoMakerFX.

I’d love to hear your comments on this video.

 

 

Traffic Triggers

IMG_0066It seems it has been a while since I last wrote a blog.  Not that I have been idle, what with walking Lola (seen here on the left walking along the beach) several times a day, volunteering, visiting with friends and of course, pursuing my education in the intricacies of Internet Marketing.

Writing a blog is only the first step in my journey to success. What is really much more important is attracting readers who will benefit from the knowledge I have acquired along the way.

These readers are referred as Traffic in web speak and I would like to mention some of the popular methods used to obtain lots of free trageted traffic to any website in any niche you can possibly think of.

How do you get your share of traffic?

You need to flood your websites with targeted traffic that is genuinely interested in your offers, and who will become part of your customer base. Relevant, targeted – and active traffic that will power your business and fuel your marketing campaigns.

There are over 40 different ways to generate traffic to your website but I will only cover the Top Three methods: Search Engine Optimization, Social Media and Forum Marketing.

Search Engine Optimization

Most often called SEO, so that you are able to generate organic traffic from the major search engines, you need to first focus on optimizing every square inch of your website.

Organic traffic is the crème de la crème of traffic, as it’s natural and targeted. Organic traffic  comes directly to your site after a user enters in relevant keyword phrases that the search engine has identified as being associated with your site.

Optimizing your website is relatively simple but it does involve editing different areas of your HTML pages. To start, you need to include a title for every page of your site, each one including relevant keyword strings based on what your website is about.

You want each page title to carry a different keyword phrase, so that you are able to rank for various phrases within the search engines.

Next, you will want to include a meta description that includes important information regarding your website. Meta descriptions provide a summary to visitors of your website from the search engines and also help spiders identify what your website is about.

You should also use the <h1> tag throughout your pages to separate sections of your page with Headings. H1 instructs search engine spiders to pay particular attention to text located within the heading, and also helps visitors identify important areas of your site.

Another very important element to SEO is including a site map on your website. What a site map does is helps both visitors and search engine spiders navigate their way throughout your pages and categories, by outlining all of the different areas of your site.

You can create a sitemap very easily by using free services such as:

http://www.XML-Sitemaps.com

Social Media

Nowadays, just about everyone has a Facebook page, a Twitter account, Pinterest account, YouTube channel and a LinkedIn presence. Social marketing allows you to take a personal approach to connecting with your target audience, and in doing so, you can gain a better feel for what your audience is genuinely interested in and what motivates them into taking action.

The downside to social marketing used to be  that it was time consuming, as you had to update your profile accounts, status updates and send out messages and broadcasts in order to keep your accounts fresh.

Now your blog is propagated to  Twitter and Facebook automatically by using http://twitterfeed.com and linking the accounts.

You have probably noticed that  I have a floating bar on the left of my blog which allows readers to share my content with their social media leading to even more traffic!

This is done by the plugin Sharebar which adds a floating Social media bar on the left or right of your blog https://wordpress.org/plugins/sharebar.

Another Social Media plugin,  Shareaholic adds an attractive social bookmarking menu and related content widget to your posts, pages, index, or any combination of the three:https://wordpress.org/plugins/shareaholic/( see below and above right).

Forum Marketing

One of the easiest ways of generating traffic to your website is through forum marketing.

Not only will you be able to claim your share of traffic but forums provide you with the opportunity to quickly build brand awareness, so that you are recognized as an authority in your market.

You will need to spend time providing quality information to the community, as well as helping members by addressing questions, offering guidance, and doing your best to contribute to the network, but it’s one of the easiest ways to jumpstart your website, absolutely free.

Allocate 1 hour a day to marketing your business via community forums, but make sure to promote INDIRECTLY! You want your website to be seen within your forum’s signature box, rather than in spamming your link within discussion threads or posts, otherwise you’ll lose your account and likely end up banned from the community.

You also want to focus only on active, established forums, keeping in mind that your posts will be quickly indexed, sending additional traffic to your website from the search engines directly.

Some popular forums to explore:

https://forums.digitalpoint.com/

http://www.warriorforum.com/

http://www.webmasterworld.com/