Archive for July, 2014

Popular Tweets

popular

Spectral texture © Sarah Klockars-Clauser / Attribution-ShareAlike

I’ve been away for a while due to health reasons and have not had the chance to move forward in my learning so I thought that today I’d share some of my most popular tweets.

These tweets were either favorited or retweeted by others who found them particularly useful.

How to Avoid Copyright Trouble When Using Online Images (Infographic) via

7 Ways to lighten up your marketing and generate conversation. . by Ingenious and funny!

Beyond text: how to balance different types of business content. Read more at

 

Content marketing Strategy: 3 ways to measure success with Google Analytics via

 

5 Creative ways to drive more traffic to your blog post by via

 

5 Ways to ensure blogging failure and how to avoid them. Read more at by Pratik Dholakiya via Insightful!
I hope these articles will help you learn new ways of enhancing your web sites.

Relationship Dynamics

Relationship Dynamics

Relationship Dynamics

New week, new post!

I’m really excited today to tell you what I have been learning this week to help me move forward in my journey to build an Internet Marketing business.

It has been a very hot, sunny week here in Vancouver and I am guilty of spending a lot of my time on the balcony during meal time staying much too long over my coffee or tea reading a novel.

You see, in the winter we get a lot of rain. I mean, a lot of rain. Along with this rain, it is very dark and gloomy all day long. I feel as though I am living in a cave or as if it is perpetually nightfall.

A couple of years ago we had 72 consecutive days of rain. A record. Yes, you read that right over 2 months without ever seeing the sun or getting even a glimpse of blue sky. It was very depressing. So, you’ll understand that when the sun shines I want to take full advantage of it and I do.

At the same time, I am aware that to move forward on this journey of mine I must put in the time to learn and put into practice every little bit of knowledge I acquire.

 List Nurturing

I last wrote about building a list by offering  a free giveaway product. Now, what do I do with it?

The most important thing for me to do is to stay in touch with the people who were interested enough to opt in by asking me to send them my freebie.

This will let them know that I care about them as people, that they are not just a list of faceless robots out there who are willing to buy from me.

I’ll send them an email with some additional information related to the  free giveaway product they may be interested in. Then I might  send them an email with a link to an affiliate offer explaining why I think they may find it useful.

I’ll follow by asking them how they liked the free giveaway product, what they liked best, what else they may want to know on this topic.

I’ll send them notification of my new blog posts and ask them if they have suggestions for topics they would like to read about in later posts .

I’ll ask them about who they are: their gender, nationality, age group, marital status, income range, hobbies and interests, what are their dreams, goals and what are they trying to achieve in their lives.

I’ll send them a short multiple choice survey  to find out what aspect of internet marketing they need or want most to find out about so I can provide them with what interests them rather than what I think they want.

Too often we make assumptions about others but until we actually ask these questions we really have no clue.

We may think we are attracting young, hip, males under 30 years of age when in fact our list consists mainly of individuals over 40 who are fed up of working for a boss, want to work from home to be close to their families or just want to make an extra $1000 – $2000 a month to fund their hobbies.

Knowing who is on  my list will help me establish a trusting relationship with the people behind the names. People don’t just buy products. They buy from those they know, like and trust.

Enjoy your life!

List Building

Sales Funnel

Sales Funnel

Hi, I’m back again!

This  last week has been busy learning the basics of list building, creating my first free product for distribution, preparing a sales letter, signing up to an Autoresponder, writing broadcast emails for subscribers and so much more.

List Building Components

The first step to success is of course having a loyal list of customers who like my products so much they want to buy them and tell all their friends about it so my list grows and grows. Problem is, how does one go about getting this list of customers in the first place?

Well, one way is to offer a free giveaway product with lots of useful information on a particular topic of interest to hoards of people who can’t wait to learn more about it especially if it’s free! Now what is better than free, I ask you? Not much! ;-)

So, I proceeded to put together a short document on how to make money with Private Label Rights (PLR) products. I researched the topic thoroughly, decided on the main points I wanted to cover, wrote down some bullets points, expanded each one until I had something I felt happy with and voila! One freebie to promote.

Now I needed a nice catchy title that could be translated into a unique domain name where I could place this document ready for promotion. Oh, and let’s not forget a cool cover to attract lots of interest in my audience. This is called branding.

Catchy title done! Making Money With PLR

Dot com domain available, yeah! Purchase done!

Now I needed a nice graphical image for the cover. I have a lot of skills but art and design is definitely not one of them. :-(

No need to panic, there are many options out there to get the work done by a third party for a reasonable price. Best known are www.fiverr.com, www.elance.com and www.odesk.com.

I personally think it best to spend a few dollars for a great visual result rather than try to save money and  end up with an unattractive representation of a product I spent time working on.

I contacted www.gfx-1.com, recommended by my coach Marc Milburn, telling them about my product and they very quickly came back with what I consider to be a very professional looking cover for my free giveaway product.

 Autoresponder

What, exactly, is an autoresponder?

It is a tool used to send emails to a specified list easily. It can be set up to send  emails on a predefined schedule so that for example if you want to send  3 consecutive emails about a product in the next week you can specify that the messages go out every 2 days after subscription.

It makes the whole business of staying in touch with a customer list much more manageable than by doing it by hand from an email account having to remember to send emails on a prearranged schedule to customers who have signed up on different days.

You can set up different lists for different products, write all the emails and the whole thing will work on automatic. Managing lists becomes really easy!

There are many free and paid choices but remember that free options are often very limited in what they offer so I recommend you do your homework before deciding on any particular option.

The most referred paid options are AWeber, Getresponse, iContact,  and MailChimp. However, Mailchimp does not allow links to be sent in the emails so before you go ahead and use it make sure that is not one feature that you will need in future.

Single or Double Opt-in?

I decided to use  double opt-in to ensure that anyone who signs up for the free report needs to confirm their email address before receiving the product. This is to avoid creating a list made up of fake or non-existent emails which will be of absolutely no use to me.

I prefer having a small confirmed list of members rather than a larger list which I really cannot trust to reflect actual members.

Once that decision had been made I created my opt-in form, wrote the “please confirm” and the follow up emails I was now ready for the next step, the list building machine!

HTML Here I Come

Now for the really fun part. ;-)

Only three more pages to go but they have to be in HTML (Hyper Text Markup Language) and although I have worked with it before I am not overly fond of having to use it.

It basically requires me to program, an activity I have worked very hard to avoid because I get so frustrated with the tiny details.

However, I knew this day was coming and gritting my teeth I proceeded to write a capture page, a confirmation page and a download page for my mini site using a neat free tool called Kompozer which makes things much more efficient because it is WYSIWYG.

Minisite

Once these three pages were error free and completed to my satisfaction I needed to upload them to my new domain via FTP. I will not bore you with the mechanics of this step as it is not relevant here.

Once uploaded, I tested that everything was indeed where it was meant to be and after some minor adjustments to the web form, adding the download link for the free report I tested again to make sure everything worked as expected.

A few iterations later, it was ready to go!

Check it out here: makingmoneywithplr