Email Marketing

Email Marketing

As an internet marketer belonging to multiple lists, I receive offers for products practically on a daily basis most of which I ignore usually because of time constraints especially if the subject line does not grab my interest immediately.

I know I’m not the only one to do this, so when it comes time for me to send out emails to my list it is important to craft each  message to not only maximize the open rate but increase  the optin or sale rate as well.

Subscriber Avatar

To achieve these goals, I need to spend time getting to know my subscribers properly. I need to know exactly who I am talking to when I write a blog or email to make sure the information I provide is something of value to them because I know their needs, desires and what motivates them.

Otherwise, I am just working blind, here, and I am not likely to hit any target audience any time soon.

I need to know what age group they fall into, are they male or female, how much do they earn, do they have children, what type of clothes do they wear, what is their mental state, what hobbies interest them.

I need to know what their ambitions and dreams are, what goals  they want to achieve in the short and long term and  how  they measure success in their lives.

What are their fears and frustrations, what makes them angry, what hurts them what are they looking for to solve these problems.

Who do they listen to and respect, who is holding them back or putting them down.

Once I have a clear understanding of my subscriber needs and wants, I can begin providing them with products, information and affiliate offers that will make their life easier and help them achieve the goals they have set themselves.

Perfect E-mail

Each email I send should only have one purpose or goal. The subscriber when reading the e-mail will immediately understand whether this is a sales e-mail, and informational e-mail, a notification of an upcoming webinar or product in development, or a request for feedback on a product purchased at an earlier date.

If for some reason I have two different topics to cover, I will write two separate emails and not write about both. This would be counterproductive and confusing for the reader.

The subject line needs to grab the readers ‘ attention and make them open the email to find out more. Short and snappy wins the day, here. I save great subject lines in a folder that I refer to when sending emails so I can  imitate them, never copy them!

A short two line introduction comes next to keep up the interest. This can be a reference to something personal that happened on the day of writing and leads in to what is written in the main body of the message. “I just returned from picking up the paper and this happened which made me think of …”

The body of the email will contain the bulk of my writing and explain all the reasons and benefits of the offer. This is where storytelling comes into play to illustrate any point I am trying to make. I might choose to talk about case studies I’ve found which demonstrate the value of the offer or show examples of how it has benefited others.

I’ll make sure to give several reasons why I think this is something the reader will want to have a look at. After all, people are attracted to the same thing for many different reasons. The more information I provide the better the understanding of the readership.

Then comes the call to action, unless this is an informative email or I am requesting feedback only. This call to action will usually include a link to another site to sign up to an upcoming event, grab a free giveaway or check out a new product. All these offers are directly aimed at the needs of my subscribers to make sure I am not wasting their time sending them information about products they do not want or need.

Finally comes the close where I  may give more reasons why I think the product or webinar or whatever, will have value for the reader.

PS comes after the signature and reinforces the need to act quickly; webinar starts in a few hours, only a few copies are available, the sales deadline is approaching, price increase is coming up.

I hope you find this short expose on email marketing to your liking.