Target, Segment, Go Viral!

Every new entrepreneur on the web or any new business starts out without a list of followers or customers and asks themselves the question: “How do I build a list of people who will be interested in what I have to offer?”

A targeted list of email subscribers doesn’t just happen overnight through luck; it has to be built one subscriber at a time and can be a long drawn out process if you don’t know how to go about it.

You are looking for a responsive list that wants to hear from you on a regular basis and values the information you provide.

How to Separate the Clooneys From the Carrot Tops in Your Email List

How to Separate the Clooneys From the Carrot Tops in Your Email List

“Summer in Hollywood is about blockbuster movies and celebrity sightings. In the world of red carpets and premiere parties, stars range from A-listers like George Clooney to, well, not so highly rated celebs, like Carrot Top. The same could be said for your email customer contact list.”

“Think of your most valuable, highly engaged email contacts as your own “A-list,” and your least valuable, maybe even inactive, contacts as your “D-list.”” Read more

Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List

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Once you build an audience (of email subscribers), anything is possible.

“The truth is that building an engaged and sizable email list is hands-down the most long-term, profit-generating investment you can make.

In fact, a McKinsey study reveals that email is a whopping 40 times more powerful at acquiring new customers than Facebook and Twitter combined. On top of that, the average email-based order’s dollar value is 17% higher than social media channels.

That’s the good news.” Read more

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