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Blogging

Blogging

that is the question.

Many people ask me “Do you have any advice about blogging? I don’t know where  to   start.”

Well, the best place to start is to answer the questions:

“What am I going to write about?”

“What am I passionate about?”

“What do I know about?”

“Who am I?”

Who are you?

To be a successful blogger you will need to be a self-starter, to think quickly, organize your thoughts and express them immediately. You will also need to be thick skinned because, believe it or not, there are going to be readers who will not like what you write and will disagree with the  opinions you express on your blog. You will also need to be consistent and blog regularly to establish a large readership of followers. This requires time, energy and will probably be unrewarding until you get some momentum and then things will take off and be very rewarding indeed.

What do you know about?

Expertise in any given topic gives you a great head start over your competition. Even obscure subjects will find an audience if you truly know a lot more than most people out there in the internet world. You will soon be seen as the one to go to and your blog readership will grow by leaps and bounds. You can easily do a quick search on Google to see what else is available on your topic on the internet and where there may be a gap you can fill in.

If you have a business, you can add a blog to your homepage and quickly capture an audience of people who are interested in what you have to say. Let’s say you sell paint, you could create a blog and video podcast showing  different painting techniques using the paint brand you sell. Your  expertise will be seen directly by website visitors who will be more likely to purchase paint from you because you can offer valuable advice as a free bonus.

In any case, you blog needs to have some type of specific topic to get any traction. A topic blog about watch collecting will succeed if you do lots of research to keep writing regularly. The more focused the better. You could talk about your 1980 quartz watch and then do a series on other quartz watches of the same year. You now have what is known as a niche.

What are you passionate about?

Your writing will need that spark that only comes when you speak with passion. You need to convey the fact that you love everything about your topic, you breathe it, smell it, think about it, dream about it and endlessly talk about it to whomever will listen. That’s passion!

You have to be in love with your topic to succeed. Otherwise, you will soon be bored which will translate into your writing and your readers will pick up on it very quickly and leave. The longer you run a blog and the more frequently you update it, the more successful you will be.

Suppose you’ve just discovered you are gluten intolerant but love to bake. You could grow your blog along with your newly acquired knowledge of gluten free flour mixes and baking recipes. Your readers will pick up that your passion is growing as you expand into new areas the more comfortable you become with your topic.

If you are not writing about something you are passionate about about you will soon run out of steam. It is best to stick to a very specific topic rather than become more of a general interest site. Do you travel frequently for your work? Why not write about your experiences, good and bad, each time you travel? Do you love cameras? Focus on one manufacturer or on landscape photography.

What are you going to write about?

Now you have answered the four questions above, you are closer to answering the most important one.

Being passionate about sports does not make you a great blogger about sports in general. Instead, focus on the sport or team that most excites you. The question is what specifically do you want to write about?

Now look at the web for a few days and see what you find on your topic of choice. Analyze these blogs and learn from them. See what they are doing right, what attracts readers, where improvements could be made or even a different angle taken which you could cover in your blog.

It will be easier to get started on a topic that is not already glutted with other blogs but a unique angle could distinguish you from the crowd. Once you gain some traction in your chosen niche topic you can begin to expand into other areas which interest you and grow your readership.

I hope this has been useful for you.

Best of luck!

 

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Filed under: Internet Marketing

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